QUEEN CREEK – This rapidly growing community straddling the Maricopa-Pinal County line is partnering with a business platform to promote traffic to merchants as part of its reopening during the pandemic.
Arizona-based Hownd, a foot traffic generation platform for local brick and mortar businesses says it has has generated over $2 million in immediate Support Voucher revenue for merchants during the pandemic. The partnership is with the Town of Queen Creek and its Chamber of Commerce.
The relationship is the latest in a series of economic development partnerships formed by Hownd and other municipalities to help local businesses survive the pandemic and accelerate their successful reopenings. Other Hownd partnerships in Arizona include the City of Tempe, City of Tucson, and Pima County.
Hownd’s partnership with the Town of Queen Creek is part of the municipality’s “Shop Queen Creek” initiative designed to stimulate the success of local businesses and demonstrate the Town’s commitment to its merchants.
Through the partnership, Queen Creek has established a $7,500 fund to cover Hownd’s Results-Delivered Pricing – a fee normally paid by a merchant to the company whenever they bring them paying customers. The fund will cover this fee on behalf of participating merchants for the sale of Support Vouchers to consumers. The vouchers are essentially non-expiring gift cards and the merchant receives the revenue immediately. The fund also covers Hownd’s Results-Delivered Pricing for a consumer’s redemption of a merchant’s coupons and other promotional offers.
“The decision to work with Hownd was based largely on their success with the City of Tempe and similar civic relationships they already have in place like Tucson and Pima County,” said Doreen Cott, Queen Creek’s Economic Development Director. “Our partnership is modeled similar to theirs and the fund we established will help to substantially offset the fee that our merchants would otherwise pay directly to Hownd. We want to help Queen Creek-based brick and mortar merchants, and this relationship is one element of our efforts to support Queen Creek businesses."