There's so much that Casa Grande has to offer, but it may not always be easy to determine just how much. Which is something the Greater Casa Grande Chamber of Commerce is keenly aware of.
"I wish more people knew about Casa Grande and all the good things we have to offer," said Renée Louzon-Benn, executive director.
The mission of the Casa Grande Lifestyle Show, formerly the Casa Grande Home, Health & Garden show — or Home, Health & Lifestyle show— is to do exactly that. The show is put on by the chamber each January and aims to help residents living in the area — and even visitors — connect with services, resources and, generally, learn about the city.
The upcoming event has been rebranded as a lifestyle show, a decision that Louzon-Benn said has less to do with changing what the show offers and more to do with branding it in a way that matches the general interests of participating businesses.
"I think historically, and I say this as someone who used to attend and participate in the show, over time (with) the home part and the garden part, we didn't have as much engagement from members in those areas," said Louzon-Benn. "When you go to a home show, you expect to see demonstrations, doors and windows. Same with garden, you might see demonstrations or more engagement from those types of retailers or service providers."
But the home show has typically attracted a gamut of exhibitors across industries, making lifestyle a better description of what the show offers, Louzon-Benn noted.
The lifestyle show is designed to accommodate a host of indoor and outdoor booths. In previous years, the event has showcased more than 70 indoor booths alone.
It's also attracted a host of attendees from the area. Prepandemic, annual attendance could, at times, reach up to 4,000.
Though the event has historically been held in vacant retail locations, such as the former Sam's Club near the Promenade at Casa Grande mall, in 2023, it will be hosted at Casa Grande Municipal Airport.
The change of venue is just one of the ways the chamber is partnering with the city to make the show even more informative for attendees. Another is by including some of the city's departments, such as Public Works, as exhibitors to help new and longtime residents easily connect with the services and resources they provide as well.
"I think that is an easy partnership, it makes sense," Louzon-Benn said. "When people move here we think about the chamber promoting the business community, but also (for) the city, promoting the resources that the city has for residents."
Services showcased at the event vary. They include industry like dental, health care, utilities, HVAC providers, real estate and even financial advisers.
The show is free and open to the general public. Attendees can enjoy music and a beer garden while at the lifestyle show. Exhibitors also frequently provide free merchandise and other goodies at their booths, Louzon-Benn said. Some booths also feature fun games and activities in addition to the information they provide.
Attendees who participate in the show's passport program will have their names entered in a drawing for a chance to win a $50 Visa gift card.
Both chamber and non-chamber members are welcome to register to host a booth. Registration can be completed online by visiting the chamber's website: https://casagrandechamber.org.
In addition to vendor booths, the lifestyle show features a car show. Also new to this year's event will be a Kids Zone, complete with fun activities for children such as face painting and a bounce castle.
Although the lifestyle show is an opportunity for residents to connect with businesses and services, it's also a chance for them to find ways to connect with the community by and large, Louzon-Benn noted.
"I think one of the things we'd like (residents) to learn is the different ways they can find out what's going on and the different resources that are available to them," she said.
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