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Small businesses are the cornerstones of communities, creating jobs and spurring local economic growth. Falling between Black Friday and Cyber Monday is Small Business Saturday this weekend, a day dedicated to supporting these local companies on the busiest shopping weekend of the year. Better Business Bureau Serving the Pacific Southwest encourages consumers to shop their local Main Street businesses, particularly those that operate ethically and honestly.

Launched by American Express in 2010, Small Business Saturday was created to pledge a commitment to small businesses as the foundation of every neighborhood. A decade later, our economy is facing hardship again and small town, local businesses are taking the brunt. Now more than ever, they need the support of their local community as they compete with big deals from large companies.

Small Business Saturday offers a special opportunity to keep dollars spent in your local economy and celebrates the diversity of businesses. While this holiday season looks a little different with an increased demand of online shopping as we remain socially distanced, BBB offers a few tips to keep spirits high:

Shop small and smart: Search bbb.org for local, trustworthy companies.

Purchase gift cards: Help your favorite neighborhood shops make it through this time by paying for products and services in advance.

Spread the joy: Spur the conversation and share your experiences by leaving reviews at bbb.org.

Give recognition: Make your favorite business feel extra special by nominating them for a BBB Torch Awards for Ethics.

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