CASA GRANDE — Administrators at the Casa Grande Elementary School District recently unveiled a new logo they hope will modernize the district’s public image.

Eliminating the cactus and mountains from the old logo, the new image is simply the letters “C” and “G” conjoined, accompanied by the district’s name.

CGESD Superintendent JoEtta Gonzales said it was time to change the 20-year-old design and appreciated how the new logo has a technological feel to it.

“It kind of has that direction of the future,” she said. “We’re really trying to build a workplace of the future.”

Over the last year, the district’s been changing its vision and brand. The Governing Board adopted a new vision statement in October that describes it as “a community of learners, leaders and innovators.”

“Our current logo really doesn’t match learners, leaders and innovators,” the superintendent added.

CGESD contracted with Moses Inc., the same company that designed Pinal County’s new brand a couple of years ago, to come up with a new logo. The total cost for the design work was $7,000, according to Mike Cruz, the district’s marketing specialist.

“The cost was minimal in terms of the value it brings to our district,” Cruz told PinalCentral in an email. He added that Moses reportedly offered a price that was 60 percent below the normal market rate.

Teachers and community members had the opportunity to offer input during the rebranding process. The new logo received the most support through online surveys conducted by the district.

“I anticipate this logo outlasting the previous logo as it better tells our story, our vision and is timeless,” Cruz added.

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