CASA GRANDE — In an effort to contend with the autonomous vehicle market and Tesla’s driver assistance programs, Lucid Motors announced the release of its own software, DreamDrive, on Tuesday.
In a five-minute promotional video, the voiceover describes DreamDrive as an “invisible copilot” that utilizes over 30 sensors around the car that employ LIDAR — light detection and ranging radar — technology for a variety of functions. The video shows a driver using the DreamDrive to automatically park and shift lanes on a highway.
According to Lucid, updates to the software will also take place in the future, such as allowing hands-free driving.
“To truly understand the power of DreamDrive, you have to experience it for yourself,” Lucid’s announcement reads. “As the smoothest, most intuitive, most stunningly beautiful ADAS system out there, it’s only fitting to call it DreamDrive — to complement your dream car.”
The DreamDrive is part of Lucid’s Air vehicles, which are currently on sale for $77, 400. Lucid said it would be delivering the limited-edition Lucid Air “Dream” electric vehicles at some point this month.