CAVIT

The Central Arizona Valley Institute of Technology campus is in Coolidge.

COOLIDGE — February is usually an important month for Central Arizona Valley Institute of Technology as it tries to recruit partner schools and students. This year, CAVIT is trying something different out of necessity. During a Governing Board meeting on Wednesday, Superintendent Mike Glover outlined the plan for a virtual marketing campaign that will take place Feb. 15-26.

“Part of the fun of working at a technical school is for people to come in and see our fantastic labs and watch our students in action,” Glover said. “Not being able to do that is a challenge for everyone.”

Glover said that the school will be sending out four different flyers and postcards to students’ homes as well as doing social media blasts during that time frame. CAVIT will also be hosting virtual presentations for parents and families.

The most involved project, according to Glover, that the school put together is a 360-degree online video tour of the school, where users can click on points of interest and get more information.

Glover also noted to the board that the application time frame may be different than in past years, with some probable lag time in enrollment. However, Glover also said that programs at CAVIT are usually open until the first or second week when school starts anyway.

“We can maybe catch them a bit later but we’re going to keep some data to see how our efforts work this year,” Glover said.

The board voted to continue its hybrid learning model through at least March 12, but it was heavily indicated that it will extend the plan through the end of the spring semester for the sake of continuity.

CAVIT will also hold two virtual completion ceremonies, tentatively scheduled for the first week in May.

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Aaron Dorman is a reporter covering Coolidge and the surrounding area. He can be reached at adorman@pinalcentral.com.